Carr & Day & Martin are global leaders in horse care equipment and in their own words, ‘Our mission remains unwavering—to provide the finest horse care products, backed by centuries of expertise and a deep-rooted passion for equine grooming and care’. Therefore when considering how to get the best out of their packaging, moving from plastic to aluminium seemed like a natural fit. Not only on a sustainability stand point, as metal recycles forever, but additionally to uphold the premium feel of their brand.
Due to the water content of the filled product, it was vital that aluminium was used over tin to avoid any oxidation. Tinplate produced the new aluminium bottles with one of their partner factories and they are directly printed using heat sublimation, giving a premium look to the product. The 500ml bottles are now produced on an automated line which has allowed Tinplate to streamline the production process for the client.
It was imperative to Carr & Day & Martin that the bottles should not leak. As the plastic trigger heads were being attached to a metal neck, Tinplate made the relevant adjustments to ensure this was seamless and leak-proof.
Overall, the project has been a success, and this has been a continued partnership for some years. Carr & Day & Martin have been delighted with the finished product and have reported an increase in sales since switching from plastic to aluminium.
