Islands Chocolate is a premium chocolate brand known for its ethically sourced cocoa and high-quality chocolate products. With a growing presence in both luxury retail and mainstream supermarkets, the brand required packaging that would reflect its premium positioning while also supporting wider commercial expansion.
Tinplate had already been working with Islands for a number of years, producing a larger-format screw lid tin. This larger tin was successfully stocked in premium retail environments including Harrods and Selfridges. As the brand continued to grow, Islands Chocolate approached Tinplate to develop a smaller-format tin suitable for supermarket retail, while still maintaining the same elevated look and feel associated with the brand, without losing out on quality.
Tinplate produced a fully bespoke easy open end tin, with ring pull and welded side seam. This was tooled exclusively for Islands Chocolate. The tins also feature a peelable membrane beneath the easy-open lid, creating a completely hermetically sealed pack. This provides an additional barrier to protect the contents, preserving freshness and ensuring product quality until first opening. The tins feature welded side seams, an important technical enhancement designed to improve product freshness and extend shelf life by providing a more secure seal for the hot chocolate powders and flakes inside. The tin is compact with beautiful bold designs, helping them to stand out on the shelf and be instantly recognisable as Islands products.
The more compact tin format allowed Islands Chocolate to successfully expand into larger retail channels, including Tesco, while retaining the premium aesthetic that had already proven successful in other stores with their larger screw lid tin.
Attention to detail throughout the manufacturing process was essential to ensure the packaging reflected the quality of the product itself. The finished tins combine strong shelf presence with practical functionality, helping Islands Chocolate bridge the gap between luxury gifting and everyday retail.
The project has been a continued success, with the bespoke tins supporting Islands Chocolate’s growth across multiple retail sectors. The partnership remains ongoing as the brand continues to expand. We are excited to see where this goes!
“"We moved our hot chocolate range into tin packaging to reflect the premium, craft nature of our product - and we're delighted with the result. The quality and finish has exceeded our expectations, becoming a real point of difference on shelf and online. Tinplate are fantastic to work with."”
