We are delighted to announce that the Penhaligans Fragrance Collection of tins that we have produced for 2 years’ running, has won a fourth award for us, with a Gold Packaging Award at the 2015 DBA Awards earlier this year. It is a fantastic achievement for a collection that shows just how powerful decorated tins and beautifully executed tin packaging can be when design and functionality come together.
This is in addition to the following:
* The 2014 Dieline Awards : 1st place in the Health and Beauty category
* Design Week Awards 2014 : Winner for the Packaging Design category
* Silver Pentaward 2014 (Luxury)
Recognition like this matters because it highlights what great packaging can do for a brand. It is not just about appearance. The best custom tins create impact on the shelf, add value to the product and leave a lasting impression long after the initial purchase.
JUDGES COMMENT:
‘A captivating design that goes far beyond the role of simply packaging the product. An enchanting piece of brand theatre in its own right, which will be kept and treasured for years to come.’
The 2013 gift collection for Penhaligon’s takes inspiration from the fragrance brand’s Victorian roots and the music boxes of that time.
They are illustrated with mechanical song-birds in an array of colours. The largest ‘Hero’ tin rotates and produces the sound of birdsong.
With a striking new look and an incentive for buyers to upscale their purchase, the client achieved its goal of lifting sales, while the use of tin as a material kept production costs low. Overall sales jumped by 23%, and sales of the mini tins rose by 68%. At the same time, production costs exceeded expectations by falling by 5%.
This shows how well-considered tin packaging can do more than look impressive. It can support commercial performance too, helping brands balance creativity, perceived value and cost efficiency in one format.
http://www.effectivedesign.org.uk/winners/2015/packaging-structural/penh…
http://www.thedieline.com/blog/2014/5/15/the-dieline-awards-2014-health-…
https://www.designweek.co.uk/issues/may-2014/the-2014-design-week-awards…
http://www.pentawards.org/winners/?p=16080
If you are interested in taking your packaging to the next level, please do not hesitate to contact us. Our extensive knowledge of tin printing, custom tins and production means we can offer expert guidance at every stage of the process.
Whether you are developing premium gifting, seasonal collections or standout decorated tins, we can help you create tin packaging that feels distinctive, beautifully made and right for your brand.
