Shea Mooti is a natural skincare brand dedicated to young babies and new mums.
Its focus is on natural, organic, baby-friendly ingredients based on pure, ethically sourced shea butter.
Tin is an excellent choice for presentation packaging. It is fully recyclable and suited Shea Mooti’s ethical values as well as its elegant product range.
Shea Mooti wanted to create a range of gift packs, each containing a different selection of products: Mama’s New Beginnings Gift Set, New Mom’s Survival Kit and Pampered Baby’s Sleep Kit. The tins needed to be the same size and feature a consistent design, with each gift set labelled to reflect the range and the products inside. It was important to create packaging that not only fitted the products, but also offered strong shelf appeal and a beautifully designed tin that customers would want to keep.
Initially, Shea Mooti wanted to place an order for 500 tins. Stock tins are a great option when it is not possible to commit to bespoke minimum order quantities, or when a shorter lead time is essential. They are still customisable, and Shea Mooti took advantage of this by using embossing for the logo and screen printing for the silver flowers. We also added labels to each tin to indicate the product range, with a label on the reverse listing the products inside.
“A lovely project where I was able to support a new start-up company with their first steps into tin packaging with a beautiful stock tin. It was great to see this tin perform so well for them that they were able to make their second order a bespoke tin manufactured to order. This meant they were able to continue to provide the same quality product yet reduce their packaging costs.”
Shea Mooti’s brand is reinforced through the use of the same tin across different collections of products, but this also keeps design costs low for Shea Mooti. Not only can the tins be packed with new ranges and collections, but the end users will also want to keep a beautiful tin in their home for a long time to come.
This case study really illustrates how a few carefully selected embellishments on a stock tin can really make the packaging original. Shea Mooti were very happy with the final product which is simple, elegant and suits their range perfectly.
When the time came to re-order Shea Mooti kept the same design but were able to increase the quantity and have the goods made bespoke. While the design and the quality remain the same Shea Mooti are able to keep their costs to a minimum.
