Spicentice is a traditional, family-run spice maker.
After we initially met them at a food exhibition, they told us of their new challenges to create new product packaging concepts for their spice rub range.
The objectives were clear: it was crucial that the new-look packaging should enhance the companies’ already striking brand – offering real stand out on shelf. With the UK’s continued interest in more authentic but convenient home cooking, the tins were also required to support growth across the UK.
We considered the brief carefully, before presenting Spicentice with a range of tin packaging designs, of varying complexity and price points, ensuring our client had a very clear idea of what could be achieved using tin.
After some deliberation, a final decision was made to develop a high-end, high impact spice rub tin, with striking on-pack print that complimented the range and ensured the brand engaged with a wider demographic.
“The results for Spicentice were great. The first tins were delivered and flew out, with continuous orders over the next few years.”
Partly in thanks to the fantastic new designs, the product listings were extended into new retailers.