The male grooming industry is growing at an incredible rate.
Businesses are developing products that are not only practical, but also appeal to a wider lifestyle. Historically, men have spent more on shaving products than any other cosmetic, but with facial hair also very much on trend, Oil Can Grooming has targeted a market that cares about both personal appearance and the lifestyle it reflects.
Oil Can Grooming prides itself on the quality of its products and on standing out in a crowded marketplace. Using the finest ingredients for its oils, it was essential that the packaging enhanced the product and reflected the story behind the brand.
Oil Can Grooming approached us to create a striking packaging design for its shaving and beard oil — a design intended to become the centrepiece of the entire brand. Working to the client’s requirements, we produced a small tin inspired by the shape of a classic engine oil can. The design is both contemporary and retro, with the tin’s shape and styling alluding to oil-slicked mechanics working on railroads while still appealing to a fashion-conscious modern market.
The striking Oil Can Grooming tin is also highly functional. Its shape allows the oil to be poured with precision, the PE-lined screw lid helps limit leaks and spills, and the use of tin adds value to the overall product. Clean, distinctive and beautifully designed, it was created to take pride of place in the most discerning man’s grooming kit.
“Working with OCG has been fantastic; the mini oil can concept with such intricate details has really set them apart in an industry where brands need packaging to really stand out on shelf in order to establish themselves.
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Oil Can Grooming started by launching two designs, but as the success of their products became clear within two years they've now increased the range to four unique fragrances. Each one being a different colour to reflect the scent within.
