Tea Times Trading was looking for a new tea caddy for its brand, Tick Tock Tea. This was the first tin to be launched for Tick Tock, and it was important that the packaging reflected the quality of the ingredients while appealing to the target market. Their primary objective was to reward loyal customers by giving them a Tick Tock keepsake into which repeat purchases of the tea could be decanted.
Tea Times Trading had worked with us before on tins for its other branded projects, so the team already understood the benefits of using tin and were familiar with our approach and customer service.
Our customers often come to us with a clear concept and design in mind, and we work closely with them to bring those ideas to life. In this case, however, Tea Times Trading looked to us as a bespoke tin supplier with the experience and expertise to share creative concepts and support the development of the design.
We presented visual illustrations of a number of different tin designs and artwork concepts to demonstrate the many possibilities tin can offer. These tins varied in shape and lid style, and we suggested options that met the brief: retro, but not old-fashioned.
Tea Times Trading chose a modern rectangular tin with a hinged lid that worked well with its existing logo and artwork. Once the shape had been selected, we worked with the team to produce cutter guides for the chosen size and format, along with the placement of the artwork. We also worked meticulously to match printed colour to the artwork, ensuring consistent branding throughout.
“It’s always great when client’s ask us to be there at the start of their creative journey. Capturing the vision of Tea Times Trading from the offset gave time to explore different ideas that led to the eye-catching retro tin that still graces supermarket shelves today. It was a pleasure to work on this award-winning brand.”
It was fantastic to be involved in such an early stage of the process and to feel that we’ve been able to have an impact on such a high quality tin design. With nearly forty years’ experience we have an excellent knowledge of packaging options and we pride ourselves on setting trends rather than following them.
Tea Times Trading were excited by the finished product and we are delighted to have given the guidance and creative support to bring this high quality tin to market. We are confident the tin will be a perfect addition to their range.
