Tilda was looking to increase the sales of 2kg packs of rice. They approached us to explore how our tin packaging could help support them.
A promotional rice tin was then conceived. It quickly became clear that we had to deliver a strong sturdy tin, able to take the weight of the rice, and withstand the entire journey from filling, transit, bulk storage and supermarket handling. We suggested modifications to the tin such as a step in the lid and a bead around the top of the body for additional strength.
Each tin offers a side ‘window’, allowing consumers to view how much rice they have, plus an indication of serving portions. With printing, it was crucial we closely matched the existing printed foil pack. Flat metal sheets were proof printed, using numerous print techniques, as we worked hard to achieve the closest match possible. The final near perfect match delighted Tilda.
The aim was for the packaging to raise awareness of the 2kg rice packs, help the product stand out in retail environments and support stronger sales performance.
“The final UK promotion was hugely successful, with sales exceeding all expectations and the promotion was then mirrored within the Middle East and India.”
The tins sailed through transit trials and the bulk order was produced perfectly, with the exact print match requirements closely monitored by our own Tinplate Products QC team on site. This gave Tilda confidence that the finished tin packaging would not only perform well structurally, but also look consistent and recognisable in store.
The final UK promotion was hugely successful, with sales exceeding all expectations. The project showed how practical, well designed container tins can do more than protect a product. They can also help strengthen shelf appeal and encourage stronger customer engagement.
Due to its success, the promotion was then mirrored within the Middle East and India. That wider rollout reinforced the value of a format that combined practical strength, accurate branding and a distinctive retail presence.
