When Whittard of Chelsea rebranded its tea tin range in 2010, we were incredibly proud to be asked to produce a range of tea caddies in three different sizes, each featuring a distinct print design.
With over 30 years’ experience working with tin and tin printing, we collaborated closely with Whittard’s branding and packaging design agency, LRW Design, as well as its in-house designers, offering valuable advice on how to achieve the best possible design effects for each caddy.
By trialling several print techniques, we produced a number of proof print sets to evaluate which design would deliver the best possible visual effect for each product.
The Whittard rebrand was a huge success, delivering a fresh new feel, dramatically enhancing the look of its stores and offering customers a superb in-store visual experience.
We continue to work closely with the team, developing an ongoing range of tins for its product lines and phasing deliveries as required, often on a monthly basis, using our UK factory to store, sort and order-pick as needed.
What makes this continuing partnership such an enduring success is the close working relationship we have developed across the entire Whittard supply chain, from designers to tea and coffee fillers and contract packers. This helps ensure smooth delivery and optimum efficiency at every stage.
“Whittard have worked with Tinplate for many years , and we have always found them a supportive business partner.
As our business has evolved Tinplate have risen to the challenges and demands we have faced , and have always been fully supportive.
They have a fantastic ethos as a business , and are both creative and solutions based, finding ways to always meet our ever changing requirements.”
Winners of the 'Packaging Re-Brand' Award at the UK Packaging Awards 2011.
