Whittard of Chelsea.

Three new-shape caddies with a new rebrand design.

Three new-shape caddies with a new rebrand design.

When Whittard of Chelsea rebranded their Tea Tin range in 2010, we were incredibly proud to be asked to produce a range of three different size tea caddy tins, each with a distinct print design.

With over 30 years’ experience working with tin and tin printing, we worked closely with Whittard’s branding and packaging design agency LRW Design and their own in-house designers, offering invaluable advice on achieving the best possible design effects for each caddy.

Trialling several print techniques, we produced a number of sets of proof prints, evaluating which design would deliver the best possible visual effect for each product.

The Whittards rebrand was a huge success, delivering a fresh new feel, dramatically enhancing the look of their stores, offering customers a superb in-store visual experience.

We continue to work closely with the team, developing an ongoing range of tins for their product ranges, phasing in deliveries as required, often on a monthly basis (using our UK factory to store, sort and order pick as required).

What makes this continuing partnership such an enduring success, is the close working relationship we’ve developed with the entire Whittard supply chain; the designers, tea/coffee fillers and contract packers. This ensures the smoothest flow and optimum efficiency is always achieved.

“Whittard have worked with Tinplate for many years , and we have always found them a supportive business partner.
As our business has evolved Tinplate have risen to the challenges and demands we have faced , and have always been fully supportive.
They have a fantastic ethos as a business , and are both creative and solutions based, finding ways to always meet our ever changing requirements.”

Head of Buying & Creative.

Results Achieved.

Award Wins.

Winners of the 'Packaging Re-Brand' Award at the UK Packaging Awards 2011.

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