Penhaligon’s was keen to develop a unique, stand-out range of tins for its Christmas collection.
They invited us to partner with design agency JKR to develop the gift line.
The range consisted of a miniature fragrance tin for ‘him’ and ‘her’, a gift set tin with a choice of five different designs holding a selection of products, and finally a stunning and technically challenging musical box.
Working closely with JKR, we produced several sets of proof-printed sheets, achieving a stunning effect with metallic colours and varnishes. During production, we ensured that the intricate embossing detail lined up perfectly with the print effects on both the lid and body. A premium card insert was also created to hold each item securely in place.
As the tins were round with an inward curl, it was not possible to develop an inner card that would not rattle or move unless it was glued in place. Instead, we developed a range of premium flock-coated foam inserts with recesses to hold each gift item securely. This created a fabulous presentation platform to showcase every item. Each piece was individually boxed to ensure safe transit through fulfilment and into store. Christmas sales of the range exceeded expectations, and the smaller fragrance collection tins proved so popular that they are now run as a permanent gift line within the range.
“Our Christmas tin range has been amazing and Tinplate are part of that success. Thank You!”
Sales exceeded expectations with a 24% increase in overall sales. This is even more impressive when we were able to reduce packaging costs for the client by 5%. The product was honoured for multiple packaging awards.
Gold Packaging Award at the 2015 DBA Awards.
The 2014 Dieline Awards: 1st place in the Health and Beauty category.
Design Week Awards 2014: Winner for the Packaging Design category.
Silver Pentaward 2014 (Luxury).
‘A captivating design that goes far beyond the role of simply packaging the product. An enchanting piece of brand theatre in its own right, which will be kept and treasured for years to come.’
