Spicentice is a traditional, family-run spice maker.
After first meeting them at a food exhibition, they spoke to us about the challenge of creating new product packaging concepts for their spice rub range.
The objectives were clear: the new-look packaging needed to enhance the company’s already striking brand and deliver real stand-out on shelf. With the UK’s continued interest in more authentic yet convenient home cooking, the tins also needed to support growth across the UK market.
We considered the brief carefully before presenting Spicentice with a range of tin packaging designs at varying levels of complexity and price point, ensuring the client had a clear understanding of what could be achieved using tin.
After careful consideration, the final decision was made to develop a high-end, high-impact spice rub tin with striking on-pack print that complemented the range and helped the brand engage with a wider demographic.
“The results for Spicentice were great. The first tins were delivered and flew out, with continuous orders over the next few years.”
Partly in thanks to the fantastic new designs, the product listings were extended into new retailers.
