With many consumers turning to the likes of Amazon and High Street brands online stores, packaging has become the face of brands. Luxury packaging speaks to the quality of your product adding a ‘premium’ feel to anything from artisanal biscuits to luxurious candles and gift boxes. Bespoke tin packaging and gift sets can also help brands tailor products to specific promotions, holidays and celebrations, creating more opportunities to connect with customers in a meaningful way.
The Rise of Online Sales and Delivery Services
According to the latest statistics, the UK saw a year-on-year increase of 36% in online retail sales, making it one of the most significant jumps in online shopping for many years. That kind of shift has changed the role packaging plays, especially for brands that now rely more heavily on e-commerce to reach customers.
This shift in buying habits, from brick-and-mortar to online sales, has opened the door for retailers and brands to explore their packaging options and reinforce their identity by creating a unique packaging design. Think of brands like Quality Street or Toblerone. Their packaging is instantly recognisable and plays a big part in turning the product into something familiar and trusted. For smaller and growing brands, well considered custom tins can help create that same sense of distinction.
Choosing a Greener Alternative
This shift in online sales has also changed consumer practices. Modern consumers with a wealth of information at their fingertips; are savvy and look for brands that reinforce their values. One such value is a focus on reducing damaging effects on the environment. ‘Renewable’ and ‘reusable’ are at the front of consumers’ minds making the transition to greener alternatives like tin packaging a must.
Tin is the ideal choice for packaging; easy to shape, colour and detail, a tin package can be used, reused and upcycled in the home for years. Tin can also be recycled for future use. Add to this the added protection in transit, and you’ve found a packaging material perfect for modern consumer needs.
The Unboxing Movement
One of the clearest results of the move towards online shopping has been the rise of unboxing as a packaging trend. What arrives through the letterbox or on the doorstep is no longer just a delivery, it has become part of the product experience itself.
Customers, either creating content for YouTube or watching content creators, are blown away by well-designed packaging, attention-to-detail and customer experience. Tin packaging allows you to create truly breathtaking packaging. Tinplate design premium tin packaging that wows consumers and may even land your product on a popular YouTube channel.
How Tinplate Can Help You
At Tinplate we go to extraordinary lengths to ensure your customers are blown away by premium tin packaging. No project is too big or small and we have worked with the likes of The National Trust, Farrows, Penhaligon’s and Fortnum & Mason amongst many others. If you’re interested in finding out more about the benefits of sustainable packaging or want to create tin packaging that shows off who you are then contact us today. We’re ready to help you make a splash in the world of online retail.
